If you are like me, on a tight budget and always looking for ways to earn a few extra dollar, I am sure you have heard of a site called www.swagbucks.com (read more about it here and learn what swagbucks are). It’s one of those paid surveys sites. Increasingly, there seems to be more people taking on legitimate paid surveys to make money.
One obvious attraction of online paid surveys is that survey takers can do work without leaving their homes. By doing so, this generation of new workers not only find an additional income source, but they would also save money as they are not required to commute to work everyday.
There is no shortage of people willing to embrace to this job opportunity which is why sites like surveypolice and surveysatrap (a paid surveys review kind of sites) are so popular. It is an excellent option for stay-at-home moms and school going students to make that extra pocket money, as they spend time tackling those survey questions in their spare time. There are also those people who take this as a full-time engagement and some have gone on to build an excellent career out of survey participation
The proliferation of Internet does not just present opportunities to those highly skilled in computer or networking technologies. As illustrated above, even common folks can get a lift with this brand new world. Essentially, members of paid survey panels get paid in exchange of their opinions on the company’s product or service.
There is at least one good reason why companies want to conduct such market research projects. With the promise of low cost and wide accessibility, traditional advertising and promotions have been channeled to the Internet. It is in the company’s interest to see how the promotions and advertisements being received by the public. By engaging an “external” agent to run market research, the company has successfully freed up a significant in-house cost.
The people who are involved in such projects are collectively known as the focus group. The task is to provide feedback and opinions about the company’s product or service. The benefits to the originating company are twofold: first, it gets the necessary marketing exposure, and secondly, it receives critical information for further product improvement.
Such solicited online opinions provide immediate and continuous feedback to the companies and product manufacturers on how the product and/or marketing campaign fares in the public eyes, so as to allow them to make necessary improvement.
Compared to the old ways of doing marketing research, the current online approach tends to involve a lot more people (easily in the region of thousands). This in turn has brought about immediate opportunity of decent income to these participants.
With increasingly more business transactions going online, there is now a greater urgency to canvass international opinion about products and services. This further opens up the flood gates for international survey takers across countries.
It is easy to get yourself started. Search for keywords like “legitimate paid surveys” “paid surveys online” “authentic paid surveys” etc. on your search engine such as Yahoo or Google. The results returned would give you a lot of options to work on.
As online marketing research gets more popular and popular with businesses, it is natural that some unscrupulous operators would want to use the paid survey panels as a cover for their fraudulent activities. Don’t become an easy prey; always do your research before signing up with anybody and never make any upfront payment to any survey website when being asked.